Maximum Web site visibility to search engine spiders

Did you know your Web site could be almost completely invisible to a search engine spider? That’s why our search engine optimization ensures your site’s HTML coding and page URLs (addresses) can be understood by spiders.

How we increase Web site visibility

Site structure – we analyze the site structure, and whether some pages may be more accessible to a search engine spider by moving them within the site. We also check the URLs (page addresses) are understandable – Content Management Systems (CMSs) or sites that generate content dynamically often generate complex, unreadable URLs.

If there’s a problem with your URLs, your content simply won’t get indexed, and your site won’t appear as you wish on the search engines. However, we can usually make changes to your Web site’s underlying technology to ensure your URLs are readable.

Search engine-friendly HTML – written and structured correctly, HTML gives the spiders full access to your content. Badly written and structured, and the spiders may not be able to find any of your content.

If you manage your own site, we ensure you can use our optimized HTML, almost no matter how you run or update it. We can create new templates, or hand over completed pages. We can even train your people how to write clean, spiderable HTML.

Tracking your improved positioning

When we’ve fully optimized your pages and content, we track their progress across an agreed number of search engines and search terms.

Improving your Information Architecture

We analyze the information architecture of the site to ensure it is easy for visitors to find the information they need, or the products they want to buy.

Contact us to discuss how we can improve the technical side of your Web site.

What is a search engine spider?

Search engines discover and index the Web by sending out spiders to explore live sites and their content.

What is information architecture?

Information architecture is the organization of pages and content in a Web site. More specifically, information architecture (or architecting) is the process of arranging pages and content logically to make the site easy to use.